Field Trip Music Festival
Project Type: Music Festival
Print, Social Media, Digital Ads, OOH, Magazine, Wayfinding
Lead Designer/Creative Director
Agency: Alibi Entertainment
2022
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This project marked a pivotal moment in my design career, where I led my first creative across multiple channels to deliver a bold, cohesive brand experience for the return of Field Trip Music Festival.
I was responsible for end-to-end design execution, including stage banners, merchandise, wayfinding signage, flyers, and the official Day Camp poster. I also managed and designed Field Trip’s social media content, producing Instagram and Facebook ads, and laying out full-page magazine spreads that aligned with the festival’s visual identity.
A standout piece was an artist animation clip I created in After Effects, which was featured in the official “Return of Field Trip” promo video and widely shared across social platforms.
On the day of the festival, I led the photography crew and handled real-time social media updates, ensuring the visual narrative stayed consistent and engaging throughout the event.
