I worked on the Toronto Patriots brand project alongside Jay Rawson, Senior Designer at Skylar, with a primary focus on building a cohesive, standout brand system that translated seamlessly from the arena to social media.

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The objective was to create an identity that not only stood out in the OJHL, but also made players feel proud and excited to wear the jersey. We developed a bold, modern visual language and applied it consistently across in-arena graphics, jerseys, and digital content, ensuring every fan touchpoint felt unified, high-energy, and instantly recognizable.

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My role centred on shaping and executing the visual system—designing social media graphics, player features, game promotions, and branded assets that reinforced the Patriots’ identity and brought the atmosphere of the arena into the digital space.